A decentralised social graph for all

Social 3.0 is here

With the explosion of DeFi, NFT, scalable and inter-operable protocols, It is now time to take social networking into the Web 3.0 stack.

The Newcoin Protocol provides the foundation for the next generation of social networks, shifting from the attention economy to the decentralised creative economy.

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Powering creative
coordination at scale
Dive into the vision

The Newcoin Protocol is a scalable and interoperable blockchain for Social 3.0, enabling the new community-owned decentralised social economy of data ownership and creative coordination through DAO, NFT and DeFi standards.

Scaling social
blockchain

The Proof-of-Creativity consensus algorithm turns creative energy into assets by leveraging mechanism design at scale.
The total amount of Newcoin staked into each creator pool represents their voting rights for the Block Producers who operate nodes.

Creators are more in control than ever — owning their distribution Kinjal Shah
Creators are more in control than ever — owning their distribution Kinjal Shah

Centralised platform owned by a company where shareholders are misaligned with the community.

Monolithic architecture

Content, data and interface are owned and operated by one company.

Everyone is a user giving away data and content.

Content is hosted by the platform which can delete it at any time.

Followers represent the amount of attention received by each user.

Likes are indicators of engagement, tell very little about quality and value.

DAO where each token holder is a co-owner of the platform and can participate in major decisions.

Composable architecture
UI and algorithm are inter-changeable. Open-state database where users own their private keys and assets.

Everyone is a creator owning their data and content.

Each content uploaded is an NFT, recognising authenticity, scarcity, immutability and ownership.

Sponsors stake tokens and attach value and scarcity to curation.

Tokens are a scarce assets which can be used for trading, staking and governance.

DAOs are internet communities with a shared bank account and ownership. William M. Peaster
Each machine-readable license is recorded on-chain and has programmable functionalities provided by smart contracts for payment, pricing and access models.
Payment Models

One-time fee
Recurring fee
Staking

The licensee purchases one NFT
The licensee purchases one NFT per n days
The licensee needs to lock n $CC

Pricing Models

Fixed price
Bonding curve
Auction

License price defined by licensor
Price based on oracle and on-chain events
Price based on highest bidder

Access Models

Download
Display
Decryption

File can be downloaded and used on any device
File can be consumed through APIs and UIs
File is decrypted by private key mechanism

The function of the token is to enable governance, license market, purchasing products from creators and digital land within the ecosystem.

A decentralised social graph where qualitative metrics and intellectual property are tokenised, allowing creators and audiences to coordinate through a diversity of UIs and algorithms competing to provide the best experience over creator-owned digital assets.

Social 3.0 has 3 layers: free-market UI, free-market graph and decentralised open-state database as public utility. As a consequence, the internet will shift from the centralised attention economy to the decentralised creative economy.

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Build for the 4B
social network users
The social 3.0 open-state Composable architecture

A massively multi-client layered environment enabling granular crypto onboarding for the next billion users.
Agents

Humans or bots participating in the ecosystem.

I/O SDK

UI Client to Input, Output and display assets such as Data and NFTs.

Newgraph

Data indexing, processing AI/ML feed personalisation and push APIs.

Newcoin

Smart contracts connecting objects on an open-state database.

Bridge

Cross-chain mechanisms allowing assets to flow between blockchains.

Layers
Use cases
Benefits
Agents

Humans or bots participating in the ecosystem.

A bot could use data to apply staking strategies and purchase assets of emerging creators.

Humans and AI can coordinate to arbitrate creative value.

I/O SDK

UI Client to Input, Output and display assets such as Data and NFTs

Apps like Newlife I/O where creators can coordinate and provide feedback.

Instant onboarding, progressively towards full crypto experience.

Newgraph

Data indexing, processing AI/ML feed personalisation and push APIs

Apps need a backend to perform recommendations or query blockchain.

Fast loading and personalised UX on top of blockchain verifiable integrity.

Newcoin

Smart contracts connecting objects on an open-state database.

Minting NFTs, participating in staking pools and DAO voting.

Decentralised content with built-in incentives, sybil resistance.

Bridge

Cross-chain mechanisms allowing assets to flow between blockchains.

DeFi users from other protocols lend to Patrons on the Newcoin protocol.

Liquidity for Newcoin Patrons and yield for DeFi investors from other chains.

The passion economy is the what; the ownership economy is the how. Li Jin

Roadmap

Building Social 3.0 takes a village